{"product_id":"fran-zero-till-hero","title":"From Zero to Hero","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eFrom Zero to Hero\u003c\/b\u003e\u003c\/span\u003e is an insightful, thought-provoking, and hopeful book that takes you on a journey through the deep connections between food, the body, and nature. This is not a book about diets, trends, or quick fixes. It is a book about understanding. About how we humans, our bodies, and our food systems are interconnected – and why our everyday choices matter more than we often think. With a holistic perspective that stretches from soil microbiology to human health, the book shows how we can build systems that work in the long run – for both ourselves and future generations.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eWhy you should read it\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cp class=\"p1\"\u003eProvides a clear and accessible understanding of the connection between food, soil, and the human body\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp class=\"p1\"\u003eExplains why today's food systems create imbalance – and what regenerative solutions can look like in practice\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp class=\"p1\"\u003eConnects individual choices to larger societal and systemic changes\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp class=\"p1\"\u003eInspires responsibility and action, without guilt or finger-pointing\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp class=\"p1\"\u003eBuilds motivation through knowledge, not fear\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is a book for those who want to understand \u003ci\u003ewhy\u003c\/i\u003e change is needed – and \u003ci\u003ehow\u003c\/i\u003e we can contribute, step by step.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eFor whom?\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cp class=\"p1\"\u003eFor those who care about their health and what they eat\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp class=\"p1\"\u003eFor those who want to live more sustainably, with nature as a partner\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp class=\"p1\"\u003eFor businesses, schools, growers, and organizations that want to understand the food systems of the future\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp class=\"p1\"\u003eFor everyone who wants to be part of the solution – from Zero to Hero\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eA book that doesn't demand perfection – only direction\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWith warm, clear language and strong images, \u003ci\u003eFrom Zero to Hero\u003c\/i\u003e works equally well as a source of knowledge, a conversation starter, or inspiration for change. It is written to spark curiosity, build understanding, and create community – not to dictate what is right or wrong.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is not the end of anything.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt is the beginning of a journey – together.\u003c\/p\u003e","brand":"HastaEco","offers":[{"title":"Swedish","offer_id":57206610624899,"sku":null,"price":50.0,"currency_code":"SEK","in_stock":true},{"title":"English","offer_id":57206610657667,"sku":null,"price":50.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/4345\/0499\/files\/2.png?v=1774557719","url":"https:\/\/www.hastaeco.se\/en\/products\/fran-zero-till-hero","provider":"HastaEco","version":"1.0","type":"link"}