Hero Program
What is a Hero?
Becoming a Hero is not just buying food – it's buying into a direction. A Hero is someone who actively chooses to support regenerative agriculture, who cares about the health of the soil, and who wants to make a difference with every meal.
As a Hero, you receive exclusive benefits, discounts, and access to our community. You gain a direct connection to the farm and the opportunity to influence what we grow and how we develop.
Hero assortment
Frequently asked questions about Hasta Hero
What is Hasta HERO?
Hasta HERO is a community and engagement program for people who want to help change the food system in practice. It is not a traditional loyalty program but a joint commitment where consumers, farmers and knowledge carriers collaborate for regenerative agriculture, better health and a stable climate.
Why has Hasta created the HERO concept?
Hasta has realized that real change cannot be driven by producers alone. Without active consumer participation, no structures will change. The HERO concept exists to empower people to contribute, spread knowledge, and create demand for regenerative food.
Who can become a HERO?
Everyone who shares the values of soil health, food quality, climate responsibility, and the well-being of future generations. You don't need to be an expert – a willingness to learn, share, and act is enough.
How does the discount system work?
Registered HERO: 10% discount on self-grown products. Recruit a new HERO: 15% discount. Active in social media and knowledge dissemination: 20% discount. The discount is a way for Hasta to show appreciation – not the main purpose of HERO.
What does it mean to be an active HERO?
Being active means sharing knowledge, participating in conversations, spreading content on social media, and helping more people understand the connection between soil, food, and health.